BUILD PEACE
PROMOTIONAL DESIGN
LOCATION: Muncie, IN
CLIENT: The Center for Peace & Conflict Studies
ROLE: Team Lead & Graphic Designer
TEAM: Angel Winchester
Matt Hubbard
Ashley Bahney
OVERVIEW:
Build Peace was an event held by the Ball State Center for Peace and Conflict Studies that focused on creating an environment of cordiality and peaceful understanding within the community. The event involved the creation of an 8-foot peace pole through community participation.
RESULTS:
The quote featured in the poster was requested by the client. Its hand-drawn treatment of an irregular bubble-lettered style references the type used in posters of the Hippie Movement of the 60s-70s. Bold letterforms fill every possible space surrounding the central image without impeding legibility. The central image uses that instantly recognizable peace symbol but adds to it the message of the event. The colors used and their interaction with the text and image draw in the younger generations.
Original Sketch
